Privacy Policy

Effective Date: May 1, 2026
Last Updated: May 1, 2026

This Privacy Policy describes how The Lineup Is LLC ("we," "us," or "our") collects, uses, and shares information when you use The Lineup Is mobile application ("the App"), our website at www.thelineup.is, and related services (collectively, the "Service").

By using the Service, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use the Service.

1. Information We Collect

1.1 Information You Provide

Account information. When you create an account using Sign in with Apple or Google Sign-In, we receive:

• Your name (if you choose to share it)
• An email address (which may be a private relay email if you use Sign in with Apple)
• A unique identifier from Apple or Google used to authenticate your account

Preferences and settings. We store the preferences you configure in the App so we can deliver the product, including:

• Sports and leagues you've enabled or disabled
• Favorite and followed teams
• Your fan level preset (Casual, Balanced, Hardcore) or custom importance thresholds
• Notification settings
• App appearance preferences

Purchase information. When you subscribe to The Lineup Is Pro, your purchase is processed by Apple. We do not receive or store your payment card information. We receive a subscription status and transaction identifier from Apple to verify and manage your subscription.

1.2 Information Collected Automatically

Usage data. We use Amplitude to understand how people use the App. This includes:

• Screens viewed and features used
• Session duration and frequency
• Taps on games, filters, and navigation elements
• Onboarding completion and drop-off points
• Subscription funnel events
• Anonymized or pseudonymous device and session identifiers

Crash and performance data. We use Sentry to diagnose crashes and errors. This includes:

• Device model, operating system version, and app version
• Stack traces and error context at the moment of a crash
• Anonymized session identifiers

Device information. The Service may collect standard device information such as device type, OS version, language, time zone, and app version for compatibility and diagnostic purposes.

1.3 Information We Do Not Collect

We do not collect:

• Precise location data
• Contacts
• Photos, camera, microphone, or health data
• Browsing activity outside the App
• Payment card information (handled by Apple)

2. How We Use Information

We use the information we collect to:

• Provide and operate the Service, including syncing your preferences across devices
• Personalize game rankings, narratives, and recommendations
• Process and manage your Pro subscription
• Send push notifications for games you've chosen to follow
• Display Live Activities and widget content
• Diagnose crashes, fix bugs, and improve performance
• Understand how the App is used in aggregate so we can improve it
• Communicate with you about your account, updates, or support requests
• Comply with legal obligations and enforce our Terms of Service

We do not sell your personal information. We do not use your personal data to serve advertisements.

3. How We Share Information

We share information only with the service providers that make the App work, and only to the extent needed to operate the Service:

Each provider processes data under its own privacy policy and in accordance with applicable data processing agreements.

We may also disclose information when we believe in good faith that disclosure is required by law, court order, or valid legal process; to protect our rights, property, or safety, or that of our users or others; or in connection with a merger, acquisition, or sale of assets, in which case we will provide notice before your information is transferred and becomes subject to a different privacy policy.

4. Data Retention

We retain your account information and preferences for as long as your account is active. If you delete your account, we will delete your personal information within 30 days, except where we are required to retain it for legal, accounting, or fraud-prevention purposes.

Analytics and crash data are retained according to the default retention settings of Amplitude and Sentry, typically between 12 and 24 months.

5. Your Rights and Choices

Depending on where you live, you may have the right to:

• Access the personal information we hold about you
• Request that we correct inaccurate information
• Request that we delete your personal information
• Object to or restrict certain processing
• Receive a copy of your data in a portable format
• Withdraw consent where processing is based on consent

To exercise any of these rights, contact us at support@thelineup.is. We will respond within the time required by applicable law.

You can also:

• Delete your account at any time from within the App's Settings. This will remove your account and synced preferences.
• Manage your subscription in your Apple ID settings. Canceling your subscription does not delete your account.
• Disable push notifications in iOS Settings at any time.
• Disable analytics where offered in the App's Settings.

5.1 California Residents (CCPA)

If you are a California resident, you have the right to know what personal information we collect, to request deletion, to correct inaccurate information, and to not be discriminated against for exercising your rights. We do not sell personal information and do not share it for cross-context behavioral advertising.

5.2 European Economic Area, United Kingdom, and Switzerland (GDPR / UK GDPR)

If you are in the EEA, UK, or Switzerland, our legal bases for processing your personal data are:

• Contract — to provide the Service you have subscribed to or signed up for
• Legitimate interests — to operate, improve, and secure the Service
• Consent — where you have given it (for example, push notifications)
• Legal obligation — where required by law

You have the right to lodge a complaint with your local data protection authority.

6. International Data Transfers

Our service providers may process information in countries other than the one in which you live. Where information is transferred from the EEA, UK, or Switzerland to countries that have not received an adequacy decision, we rely on standard contractual clauses and other appropriate safeguards.

7. Children's Privacy

The Service is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn we have collected personal information from a child under 13, we will delete it. If you believe a child has provided us with personal information, please contact us at support@thelineup.is.

8. Security

We use industry-standard measures to protect your information, including encryption in transit (TLS) and at rest, access controls on our backend systems, and regular monitoring. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

9. Third-Party Links and Services

The Service may include links to third-party websites, services, or broadcast information (such as links to a network's streaming platform). We are not responsible for the privacy practices of third parties. We encourage you to review their privacy policies.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you through the App or by email before the changes take effect. The "Last Updated" date at the top reflects the most recent revision.

11. Contact Us

If you have questions or concerns about this Privacy Policy or our privacy practices, please contact us at:

The Lineup Is LLC
Email: support@thelineup.is
Website: https://www.thelineup.is